Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Attempt for Make America Great Again

The former UK leader, launched the first edition of her video series with a vow to unmask "those with ill intent" working to weaken Western democracies. She explained she would reveal how an "global web of liberal activists work to subvert the democratic process and the electorate's mandate."

"Our focus will be on the Trump revolution and understand how this can be achieved in Britain," the former PM stated. "Our guests will include the prominent voices of the Trumpist political sphere."

Prior to the program's debut, there was a notably ardent backer. "This marks the start of a sort of political shift," said the controversial US journalist. His media outlet Just the News will carry the former prime minister's new broadcasts.

Building Connections in the Maga Media Ecosystem

UK-based allies, including a pro-Reform adviser, played a role in her establish the Liz Truss Show. The production is adequate, if basic. She has gathered ten thousand followers in her first week and her first episode had sixty-seven thousand views in that timeframe.

This represents a small opening, but in making common cause with John Solomon, she is being pushed into a mature right-wing media network creating and spreading Maga talking points. Central preoccupations involve accusations of information control by the traditional news outlets and a goal to dismantle a shadowy government apparatus – which the ex-PM holds responsible for the swift end of her disastrous time in office.

"The platform is not well-known past the Maga world, but it does have influence there, primarily thanks to Solomon, who offers opinions on Maga platforms like Bannon's 'War Room' podcast and has even interviewed Trump," said an anthropology expert, who has extensively researched the Maga movement.

A Controversial Partner

Truss's attempt to import American conservative media to Britain has aligned her more closely to controversial figures such as John Solomon.

He established Just the News following scrutiny following accusations of circulating false stories about the President's actions in the Eastern European nation, as well as disputed reports about the former US ambassador to that country.

Solomon's reporting were repeated within the pro-Trump outlets, with the journalist featuring as a regular guest on the widely-watched Fox News program. Trump himself endorsed Solomon's reporting.

He wrote the allegations regarding Ukraine in a number of opinion pieces for the publication the political newspaper, where he had already been moved to a columnist role when staffers raised concerns regarding his reporting. His claims were pivotal in Trump's pressure for the Ukrainian government to investigate the Biden family in that year. This pressure led to impeachment proceedings targeting Donald Trump. Senators later voted to acquit the commander-in-chief.

Shortly after he exited the publication in late 2019, the news organization revealed it was performing a review of his work about the Ukraine issue. It concluded he had cited unreliable sources and said he "did not disclose crucial information about primary contacts in Ukraine, including the reality that they had been charged or were being probed."

Becoming Part of the Sphere

His broadcast spots are a indication of the conservative ecosystem Truss is entering. He talked about his endorsement of her new show on a program he presents on the right-wing channel, a political media platform that is the base for the conservative firebrand former adviser Steve Bannon and on which commentator Tucker Carlson also appears. Truss has already interviewed Bannon on one of her first podcasts.

By partnering with Solomon and Just the News, she has become a niche participant in a extensive web of conservative media outlets that routinely amplify each other's content.

The journalist's programs have repeatedly hosted personalities such as Mike Benz, a political voice whose disparagement of USAID was referenced by Elon Musk as reasoning behind shutting down the government body.

A Cross-Border Foray

While her awkward delivery and professional woes have been mocked within the UK, certain American analysts are not discounting her efforts to revamp her image as a UK offshoot of the Make America Great Again press.

"You have to take folks like that seriously, although you may not want to take them literally," commented a Democratic strategist, who was employed in the Biden White House.

"You saw how in 2024 the former president used that ecosystem to get his message out. Undoubtedly that network exports and influences debate overseas. It seems relatively clear to me that the environment in the UK are akin to what permitted this alternative media ecosystem to flourish in America."

Alan Finlayson, said the internet-based conservative network was already exerting influence in Britain.

"Digital media is borderless," Finlayson remarked. "There exists a sort of atmosphere within which stuff flows – at times appearing in harsh versions and occasionally in softer tones – but which is connected."

Hinton said the rise of the online right in the United Kingdom recently meant the "possibility to have a larger effect is substantial."

A Transatlantic Ambition

"Liz Truss along with political figure Nigel Farage not long ago appeared at the Conservative Political Action Conference, where I saw they hit Maga talking points before the {king of Maga|

Emily Dennis
Emily Dennis

A productivity coach and mindfulness advocate with over a decade of experience helping individuals unlock their potential through structured routines.