Must A Wannabe Influencer Pal Stop Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend assisting her create material.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being recorded, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the details, posting them with an viewership that values the art behind it. I never intend to make my friend uneasy. Taking her to industry events was my method of offering access, providing her a chance to experience behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the work we create together can get us: an opening. I understand not all people enjoys being filmed, but often unplanned moments is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. I thought filming a short video now and then would be fun for Beth. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and don’t want content creation to come between us. I’m willing to find middle ground: like asking before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is content. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and showing off her life online, but it’s not for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some authentic memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Emily Dennis
Emily Dennis

A productivity coach and mindfulness advocate with over a decade of experience helping individuals unlock their potential through structured routines.